1. Who We Are
This Privacy Policy applies to uk77, the online gaming and sports betting platform accessible at uk77.click ("uk77", "the Platform", "we", "us", "our"). uk77 is the data controller responsible for the personal information you provide when registering, depositing, playing games, or otherwise using any service available through uk77.click.
This policy is written specifically for players based in Pakistan and is intended to explain, in clear and plain English, how uk77 handles your personal data from the moment you visit the site to the point your account is eventually closed. It should be read alongside our Terms and Conditions and Responsible Gaming Policy.
If you have any questions about this Privacy Policy, the data uk77 holds about you, or how to exercise any of your rights as described below, you can reach us at any time at support@uk77.click. Our support team is available 24 hours a day, seven days a week, in both English and Urdu.
By registering a uk77 account or otherwise using the platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your data as described within it. If you do not agree, please do not use uk77.
2. What Data uk77 Collects
uk77 collects only the data that is genuinely necessary to operate your account, process your transactions, and keep the platform secure. We do not collect data for the sake of it. The categories of personal data uk77 may collect include:
Identity & Contact Information
- Full name as per your CNIC
- Date of birth (to confirm you are 18 or older)
- CNIC number and a copy of the document for KYC verification
- Residential address in Pakistan
- Email address
- Pakistani mobile phone number
Financial Information
- Easypaisa, JazzCash, NayaPay, or SadaPay mobile wallet numbers (registered name only — uk77 never stores wallet PINs)
- Bank account details (account title and IBAN) for IBFT withdrawals
- Visa/Mastercard details processed via our PCI-DSS compliant payment gateway (uk77 does not store full card numbers)
- Transaction history: deposit amounts, withdrawal requests, dates, and payment methods used
Gaming & Account Activity
- Game session records: games played, stakes, wins, losses, session duration
- Sports and PSL betting history: markets selected, odds accepted, settlement outcomes
- Bonus usage and wagering requirement completion status
- Login history: timestamps, IP addresses, device information
- Customer support conversations and their outcomes
- Responsible gaming settings: any limits or self-exclusion periods you have set
Technical Data
- IP address and approximate geolocation (city level)
- Device type, operating system, and browser version
- Referral source (how you found uk77)
- Cookie data as described in Section 7 of this policy
uk77 never collects biometric data, medical records, or political opinions. If any data collection goes beyond what is described in this policy, uk77 will notify you and seek your explicit consent before proceeding.
3. How We Collect Your Data
uk77 collects your personal data through several routes, all of which are transparent:
- Direct registration: When you fill in the registration form on uk77.click, you provide your name, email, phone number, date of birth, and address directly to us.
- KYC verification: When you upload your CNIC or a selfie for identity verification, this is submitted directly to our secure verification system.
- Deposits and withdrawals: Your payment details are captured when you initiate a transaction through the platform, via our integrated payment gateway partners.
- Gaming activity: Your game history and betting records are automatically recorded by the platform's systems as you play.
- Customer support interactions: When you contact uk77 support via live chat or email, the content of that communication is stored as part of your account record.
- Cookies and device data: Technical data including your IP address, device type, and browsing behaviour on uk77.click is captured automatically as you use the site. See Section 7 for full details.
- Third-party verification providers: In some cases, uk77 works with third-party identity verification services to confirm the authenticity of documents you submit. These providers operate under strict data processing agreements.
4. Why uk77 Uses Your Data
uk77 processes your personal data for specific, legitimate purposes. We do not use your data for anything beyond what is described here without your explicit consent. The table below summarises our main processing activities:
| Purpose |
Data Used |
Legal Basis |
| Account registration & management |
Name, email, phone, DOB, address |
Contract |
| Identity verification (KYC) |
CNIC, selfie, address proof |
Legal obligation |
| Payment processing |
Wallet numbers, bank details, transaction history |
Contract |
| Fraud & AML detection |
Transaction data, IP address, login history |
Legal obligation |
| Responsible gaming monitoring |
Gaming activity, session data, limit settings |
Legitimate interest |
| Customer support |
Account data, communication history |
Contract |
| Platform security & fraud prevention |
IP address, device data, login logs |
Legitimate interest |
| Marketing communications |
Email, phone (opted-in players only) |
Consent |
| Platform improvement & analytics |
Aggregated, anonymised usage data |
Legitimate interest |
uk77 does not use your personal data for automated decision-making that produces significant legal effects without human review. If any automated screening flags your account, a qualified member of our team reviews the case before any action is taken.
5. Who uk77 Shares Your Data With
uk77 does not sell, rent, or trade your personal data to any third party. We only share your information with third parties where it is strictly necessary for the operation of your account or where we are legally required to do so. The categories of recipient are:
- Payment gateway providers: Easypaisa, JazzCash, NayaPay, SadaPay, and our Visa/Mastercard processing partner receive the minimum data required to process each transaction. All are bound by strict data processing agreements with uk77.
- Identity verification (KYC) providers: Third-party verification services may process your CNIC and selfie data on our behalf for KYC purposes. These providers are carefully selected and operate under data processing agreements that meet the same standards uk77 applies internally.
- Fraud detection services: uk77 works with specialist fraud prevention providers to monitor for suspicious activity. These services process technical data including IP addresses and device fingerprints under legitimate interest grounds.
- Regulatory and law enforcement authorities: uk77 will disclose personal data to relevant authorities when legally compelled to do so — for example, in the context of anti-money laundering (AML) investigations or regulatory compliance requirements.
- Professional advisors: Legal counsel, auditors, and other professional advisors may access limited personal data as necessary in the course of providing services to uk77. All are bound by confidentiality obligations.
uk77 never shares your gaming history, financial data, or personal details with advertisers, social media platforms, or data brokers. Any third party that processes data on behalf of uk77 is contractually required to handle it with the same level of security and confidentiality that uk77 applies directly.
6. Payments & KYC Verification at uk77
Because uk77 operates as a real-money gaming platform with PKR transactions, payment security and identity verification are areas we take especially seriously. Here is exactly how they work:
Payment Data Security
All payment processing at uk77 uses PCI-DSS compliant payment gateways. This means the infrastructure handling your card and wallet data meets the Payment Card Industry Data Security Standard — the international benchmark for payment security. uk77 itself does not store full card numbers, CVV codes, or mobile wallet PINs at any point. When you make a deposit via Visa/Mastercard, your card data is tokenised by the payment gateway; uk77 receives only a transaction reference and masked card number for its records.
KYC (Know Your Customer) Process
Under standard financial services practice, uk77 requires identity verification (KYC) before processing withdrawals above Rs 10,000. The KYC process at uk77 involves:
- Submitting a clear photograph of the front and back of your CNIC
- Submitting a recent selfie holding your CNIC (to confirm the document belongs to you)
- In some cases, a proof of address document such as a utility bill or bank statement dated within the last three months
Documents submitted for KYC are stored in an encrypted document management system accessible only to authorised verification personnel at uk77. Verification decisions are made within 24 hours of submission in the vast majority of cases. Once verified, you will not need to repeat the process unless your details change significantly or uk77 is required by regulation to re-verify.
uk77 will never ask you to send your CNIC, bank account details, or wallet credentials via unsolicited email, SMS, or social media. If you receive such a request claiming to be from uk77, please do not respond and report it to support@uk77.click immediately.
7. Cookies & Tracking Technologies
uk77 uses cookies and similar technologies to make the platform work properly, remember your preferences, and understand how players use the site so we can improve it. Here is a breakdown of the cookie types used:
- Strictly necessary cookies: These are required for the platform to function. They handle session management, login state, and security tokens. You cannot opt out of these without losing core functionality.
- Functional cookies: These remember your preferences — for example, your preferred language or the last game you played — so you do not have to reset them each visit.
- Analytics cookies: uk77 uses anonymised analytics data to understand which games are most popular, where players encounter difficulties, and how the site performs on different devices. This data does not identify individual players.
- Security cookies: Cookies used to detect and prevent fraudulent activity, including bot detection and rate limiting.
uk77 does not use third-party advertising or social media tracking cookies. You will not see targeted ads based on your uk77 activity appear elsewhere on the internet as a result of cookies placed by our platform.
You can manage cookie preferences through your browser settings. Blocking strictly necessary cookies will prevent you from logging into your uk77 account. Blocking analytics and functional cookies will not affect your ability to play but may reduce the personalisation of your experience.
8. How uk77 Protects Your Data
uk77 invests heavily in the technical and organisational measures required to keep your personal data secure. The key protections in place include:
- 256-bit SSL/TLS encryption: All data transmitted between your browser and uk77.click is encrypted using the same standard used by Pakistan's major banks. You can confirm this by looking for the padlock icon in your browser's address bar.
- Encrypted data storage: Personal data stored in uk77's databases is encrypted at rest. Even in the unlikely event of a breach, the stored data would be unreadable without the encryption keys.
- Access controls: uk77 employee access to personal data is strictly limited by role. Staff members only see the data they need to perform their specific function. All access is logged and reviewed regularly.
- Two-factor authentication (2FA): uk77 supports 2FA for player accounts and requires it internally for staff accessing systems that hold personal data.
- Regular security audits: uk77's technical infrastructure is subject to regular internal and third-party security assessments to identify and address vulnerabilities before they can be exploited.
- Incident response plan: In the event of a data breach, uk77 has a documented response procedure that includes containing the breach, notifying affected players within a reasonable timeframe, and co-operating fully with any regulatory investigation.
No digital system is 100% immune to security incidents, and uk77 does not make that claim. What we do commit to is maintaining industry-standard protections, responding to incidents promptly, and being transparent with players when their data is involved in any security event.
9. How Long We Keep Your Data
uk77 retains personal data only for as long as it is necessary for the purposes for which it was collected, or as required by applicable law. The general retention framework is:
- Active account data: Retained for the duration your account is open and active. This includes your identity data, contact information, and gaming history.
- Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction, as required for anti-money laundering compliance and financial audit purposes. This applies even if your account is closed.
- KYC documents (CNIC, selfies): Retained for five (5) years following account closure. This is a regulatory requirement for financial services platforms.
- Customer support records: Retained for three (3) years from the date of each interaction.
- Marketing preference records: Retained until you withdraw consent, plus one additional year for audit purposes.
- Security and fraud investigation records: May be retained indefinitely where a case remains under active investigation or legal proceedings are pending.
When data is no longer required, uk77 deletes or anonymises it securely in a way that prevents recovery and reconstruction. Anonymised, aggregated data (which cannot identify any individual) may be retained indefinitely for platform analytics purposes.
10. Your Privacy Rights at uk77
As a player at uk77 and an individual whose data we process, you have a set of rights in relation to your personal information. uk77 is committed to facilitating the exercise of these rights in a timely and transparent way.
1
Right of Access
You can request a copy of all personal data uk77 holds about you. We will provide this within 30 days of your verified request.
2
Right to Rectification
If any of your data held at uk77 is inaccurate or outdated, you have the right to request that we correct it. Many details can be updated directly in account settings.
3
Right to Erasure
In certain circumstances you can request deletion of your personal data. Note that regulatory retention requirements (Section 9) may mean we are legally required to keep some records even after account closure.
4
Right to Restrict Processing
You can ask uk77 to temporarily stop processing your data in certain circumstances — for example while a data accuracy dispute is being resolved.
5
Right to Object
You have the right to object to processing based on legitimate interests, including direct marketing. Once objected, uk77 will stop processing for that purpose unless we can demonstrate compelling grounds.
6
Right to Withdraw Consent
For any processing based on your consent (such as marketing communications), you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.
To exercise any of these rights, contact uk77 at support@uk77.click with the subject line "Privacy Request". We may ask you to verify your identity before processing the request. We will respond within 30 days.
11. Children & Minors
uk77 is strictly an adult platform for players aged 18 and above. We do not knowingly collect, process, or store personal data relating to any person under the age of 18. All registrations require confirmation that the player is 18 or older, and uk77 verifies age as part of the KYC process.
If uk77 becomes aware that a player under the age of 18 has created an account and provided personal data, we will immediately suspend the account, delete all associated personal data to the extent legally permitted, and return any deposited funds to the originating payment method.
If you are a parent or guardian and believe your child may have registered with uk77, please contact us immediately at support@uk77.click. We take these reports seriously and will investigate and resolve them as a priority.
12. Marketing Communications
uk77 sends promotional communications — including bonus offers, PSL betting promotions, new game announcements, and seasonal offers — only to players who have explicitly opted in to receive them during registration or subsequently through account settings.
We may communicate via:
- Email to your registered address
- SMS to your registered Pakistani mobile number
- In-platform notifications when you are logged in
You can opt out of marketing communications at any time by:
- Clicking the unsubscribe link at the bottom of any marketing email from uk77
- Updating your communication preferences in account settings
- Emailing support@uk77.click with the subject "Unsubscribe Marketing"
Opting out of marketing will not affect transactional communications — uk77 will still send you account-related messages such as deposit confirmations, withdrawal processing updates, verification requests, and security alerts, as these are part of the service you have contracted with us to provide.
uk77 does not share your contact details with any external marketing partner or advertising platform. All marketing communications come directly from uk77 — if you receive promotional messages claiming to be from uk77 from an unrecognised source or sender domain, treat them as suspicious and report to support@uk77.click.
13. Changes to This Privacy Policy
uk77 reviews and updates this Privacy Policy regularly to reflect changes in our data practices, regulatory requirements, and the services we offer. When material changes are made, uk77 will notify registered players through:
- An in-platform notification when you next log in to uk77
- An email to your registered address summarising the key changes
- An updated "Last Updated" date at the top of this page
Minor updates — such as clarifications, formatting improvements, or updates to contact details — may be made without formal notification but will always be reflected in the updated document and the revision date.
Your continued use of uk77 following the notification of a material policy change constitutes your acceptance of the updated Privacy Policy. If you do not agree with a material change, you should stop using uk77 and request account closure. uk77 will continue to process your data for the legally required retention periods described in Section 9 even after account closure.
14. Contact & Privacy Complaints
If you have any questions, concerns, or complaints about this Privacy Policy or the way uk77 handles your personal data, please get in touch with our team:
- Email: support@uk77.click
- Subject line for privacy queries: "Privacy Request" or "Privacy Complaint"
- Response time: We aim to respond to all privacy-related communications within 5 business days. Formal data subject requests (Section 10) are handled within 30 days.
- Live chat: Available on uk77.click, 24/7 in Urdu and English
If you feel that uk77 has not adequately resolved a privacy concern, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction.
This Privacy Policy was last reviewed and updated in January 2025. uk77 is committed to keeping this document accurate, accessible, and written in language that Pakistani players can actually understand. If any part of this policy is unclear, contact us — we will explain it.
